OUT OF CRISIS, BACK TO TRADITION: THE STORY OF NATURE BLESSED GREEK OLIVE OIL
In 2013, after decades in business, Ioanna Damianaki’s liquid-fuel distribution company was struggling through the Greek economic crisis. Profits were down due to a decrease in fuel consumption and, looking for something different to ensure her children’s future, her gaze fell on an olive tree. She realized this tree could offer a traditional Greek treasure: …
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